{"id":17641,"date":"2020-03-03T17:54:21","date_gmt":"2020-03-03T16:54:21","guid":{"rendered":"https:\/\/staging.capitalmind.com\/big-moves-in-skincare\/"},"modified":"2020-03-03T18:01:04","modified_gmt":"2020-03-03T17:01:04","slug":"big-moves-in-skincare","status":"publish","type":"post","link":"https:\/\/working.capitalmind.com\/de\/big-moves-in-skincare\/","title":{"rendered":"Big moves in skincare"},"content":{"rendered":"<p>It was a banner year for beauty deals in 2019, as strategic investors and others looked to bring new brands and innovations in-house.\u00a0<strong>Premium skincare<\/strong>, in particular,\u00a0<strong>attracted a wide range of buyers<\/strong>:<\/p>\n<ul>\n<li><strong>led by the beauty giants<\/strong>, who secured several innovative high-growth brands &#8211; eg. acquisitions by Coty (Kylie), Estee Lauder (Have and Be) and Shisiedo (Drunk Elephant);<\/li>\n<p><\/p>\n<li><strong>personal care corporates<\/strong>, attracted by the high margins and growth trends (Colgate-Palmolive acquired Filorga, and Unilever acquired Tatcha and Garancia);<\/li>\n<p><\/p>\n<li><strong>fragrance players<\/strong>, who widened their strategic focus (L\u2019Occitane acquired Elemis);<\/li>\n<p><\/p>\n<li>and\u00a0<strong>financial investors<\/strong>, who also ramped up investments (EQT acquired Nestle Skin Health, Sofina invested in Nuxe).<\/li>\n<\/ul>\n<p>In 2020, we expect private equity and strategic investor enthusiasm to persist. Popular product categories include skincare brands with proven scientific efficacy, sustainability credentials, and young customer bases. Haircare is also popular.<\/p>\n<p>The\u00a0<strong>beauty giants\u00a0<\/strong>are seeking high-growth brands that access strategically important consumer demographics, while the\u00a0<strong>personal-care corporates<\/strong>\u00a0are looking to expand their beauty and skincare portfolios. For example, Unilever<strong>\u00a0<\/strong>has become a serial acquirer, highlighted by the Tatcha and Garancia deals. (Acquisitions account for the main share of growth within Unilever\u2019s skincare portfolio, which includes Murad, Dermalogica, REN Clean Skincare, Kate Somerville, Living Proof, and Hourglass.) Likewise, Colgate Palmolive is finally engaging in focused acquisitions in skincare to grow its beauty portfolio and develop outside oral care.<\/p>\n<p><strong>Private equity<\/strong>\u00a0investments are on the rise in beauty and skincare. These savvy financial investors are attracted by the high gross margins, repeat purchase trends, alternative sales channels, and the large international markets that provide additional runways for growth. Private equity was responsible for almost half of the deal activity in the Beauty sector in 2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17627 size-full\" src=\"https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/03\/Skincare-major-deals1-1.png\" alt=\"Skincare deals\" width=\"781\" height=\"1968\" srcset=\"https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/03\/Skincare-major-deals1-1.png 781w, https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/03\/Skincare-major-deals1-1-238x600.png 238w, https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/03\/Skincare-major-deals1-1-406x1024.png 406w, https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/03\/Skincare-major-deals1-1-768x1935.png 768w, https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/03\/Skincare-major-deals1-1-610x1536.png 610w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><\/p>\n<ul>\n<li>The Swedish private equity firm\u00a0<strong>EQT Partners<\/strong>\u00a0(a subsidiary of the Abu Dhabi Investment Authority) led a consortium to acquire\u00a0<strong>Nestle\u2019s non-core \u2018skin health\u2019 business<\/strong>\u00a0(rev: $2.7bn) in a deal reportedly worth $10bn. This transaction followed a fiercely competitive sales process in which private equity firms KKR, Advent International and Cinven were other high-profile suitors, as were Unilever and Colgate-Palmolive.<\/li>\n<p><\/p>\n<li>Premium natural cosmetics specialist\u00a0<strong>L\u2019Occitane\u00a0<\/strong>International acquired the luxury skincare company Elemis (UK; 2018 rev: $140m) for $900m.\u00a0<strong>Elemis<\/strong>\u00a0is the leading independent British skincare brand, one with strong cross-generational consumer appeal, including the millennial demographic, but has been working to establish itself in new channels and geographies.<\/li>\n<p><\/p>\n<li><strong>Coty<\/strong>\u00a0acquired a majority 51% stake in\u00a0<strong>Kylie Cosmetics<\/strong>\u00a0(US; 2018 rev: $170m) for $600m. Kylie Cosmetics was founded by the 22-year-old \u2018mega-influencer\u2019 Kylie Jenner, who has no less than 163 million followers on Instagram. The deal makes Coty the first major strategic beauty company to buy into the influencer life. Coty plans to expand the brand geographically and into new beauty categories.<\/li>\n<p><\/p>\n<li>The German consumer goods group\u00a0<strong>Beiersdorf<\/strong>\u00a0(owner of Nivea) acquired the sun-care brand\u00a0<strong>Coppertone<\/strong>\u00a0(US; 2018 rev: $213m) for $550m. The deal strengthens Beiersdorf\u2019s position in North America and \u201cadds complementary expertise to its brand portfolio\u201d. The company is actively seeking acquisitions and sitting on a cash pile of more than 4 billion euros.<\/li>\n<p><\/p>\n<li><strong>Est\u00e9e Lauder<\/strong>\u00a0acquired full control of Have &amp; Be Co. (KOR; 2019 rev: c. $500m), the Seoul-based skincare company behind\u00a0<strong>Dr. Jart+<\/strong>\u00a0and men\u2019s grooming brand Do The Right Thing. This is Est\u00e9e Lauder\u2019s first acquisition of an Asia-based beauty brand. Have &amp; Be is growing rapidly, renowned for its leading and fast-moving innovation pipeline that offers a wide variety of high-performing skincare products that appeal to a broad range of consumers, including millennials in Asia and the US.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It was a banner year for beauty deals in 2019, as strategic investors and others looked to bring new brands&#8230;<\/p>\n","protected":false},"author":13,"featured_media":17634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3801],"tags":[],"news-event-type":[],"dealtype":[],"class_list":["post-17641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sectornews-de","ps-consumer-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v26.2) - 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