{"id":5815,"date":"2018-08-02T00:00:00","date_gmt":"2018-08-01T22:00:00","guid":{"rendered":"https:\/\/staging.capitalmind.com\/building-brands-through-ma-interview-of-prosiebensat-1-sevencommerce-with-ma-expert-and-outfitter-com-co-founder-jurgen-schwarz\/"},"modified":"2024-05-24T16:27:37","modified_gmt":"2024-05-24T14:27:37","slug":"building-ma-interview-of-prosiebensat-1","status":"publish","type":"post","link":"https:\/\/working.capitalmind.com\/de\/building-ma-interview-of-prosiebensat-1\/","title":{"rendered":"Building brands through M&A: Interview of ProSiebenSat.1 SevenCommerce with J\u00fcrgen Schwarz"},"content":{"rendered":"

After a period of relatively \u201ceasy\u201d growth and attractive margins, independent ecommerce players are increasingly under pressure from the ecommerce giants. One answer is the building of a strong customer base and brand where M&A often is an effective way forward, says J\u00fcrgen Schwarz, Investec\u2019s Partner for Retail & Consumer Goods.<\/p>\n

Welcome, J\u00fcrgen. Tell us, how can M&A help to build a brand?<\/strong><\/p>\n

M&A can significantly support the brand building strategy of an online retailer, either by raising growth capital or by attracting a strategic partner with strong reach to the relevant customer base, e.g. via wide (social) media coverage.   One particular variant of M&A is a media partnership with a company like SevenVentures<\/a> and this is really relevant in supporting a brand building strategy. These media-for-equity and media-for-revenue partnerships have been the driving force behind household brand names like Zalando<\/a> and Lieferando.<\/a><\/p>\n

The full interview is available here.<\/a> <\/em><\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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