BIC<\/strong><\/a> est un des leaders mondiaux des articles de papeterie, briquets et rasoirs. Depuis plus de 75 ans, l\u2019entreprise fabrique des produits de grande qualit\u00e9 accessibles \u00e0 tous, partout dans le monde. Cette vocation a permis au groupe de faire de sa marque, enregistr\u00e9e dans le monde entier, l\u2019une des plus reconnues. Aujourd\u2019hui, les produits BIC sont vendus dans plus de 160 pays sous des marques embl\u00e9matiques telles que Cello, Cont\u00e9, BIC Flex, Lucky Stationery, Made For YOU, Soleil, Tipp-Ex, Wite-Out.<\/p>\nL’acquisition de Djeep (pour 40 millions d\u2019euros, auquel s\u2019ajouterait un compl\u00e9ment de prix en fonction de la croissance des ventes futures de Djeep) vient renforcer la position de BIC sur le march\u00e9 des briquets de poche \u00e0 marque et offre au groupe des opportunit\u00e9s de croissance significatives en Europe et en Am\u00e9rique du Nord. L\u2019originalit\u00e9 et la tr\u00e8s grande qualit\u00e9 de leurs d\u00e9cors, dont le rendu visuel, conf\u00e8rent notamment au produit des opportunit\u00e9s marketing en ad\u00e9quation avec la strat\u00e9gie de mont\u00e9e en gamme et de personnalisation de BIC.<\/p>\n","protected":false},"excerpt":{"rendered":"
Notre r\u00f4le Investec a conseill\u00e9 BIC tout au long du processus d\u2019acquisition, depuis les travaux pr\u00e9paratoires avant remise d\u2019une offre…<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[],"sector":[3725],"dealtype":[3698],"clienttype":[3733,3699],"class_list":["post-20548","deals","type-deals","status-publish","hentry","sector-consumer-fr","dealtype-acquisition-fr","clienttype-grands-groupes-fr","clienttype-mid-market-fr"],"acf":[],"yoast_head":"\n
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