{"id":47186,"date":"2024-10-14T12:24:33","date_gmt":"2024-10-14T10:24:33","guid":{"rendered":"https:\/\/capitalmind.com\/?post_type=deals&p=47186"},"modified":"2024-10-17T18:53:20","modified_gmt":"2024-10-17T16:53:20","slug":"mbo-de-bonum-group","status":"publish","type":"deals","link":"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/","title":{"rendered":"MBO de Bonum Group"},"content":{"rendered":"\n

Investec a conseill\u00e9 le MBO de Bonum, financ\u00e9 par Florac et Trajan Capital<\/strong><\/p>\n\n\n\n

A propos du deal<\/h2>\n\n\n\n

Bonum Group est une plateforme de marketing et communication data-driven au service des causes d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral pour les association, les organisations publiques et les entreprises priv\u00e9es en France, Allemagne, Belgique et Autriche. Bonum a connu une croissance rapide au cours des derni\u00e8res ann\u00e9es, gr\u00e2ce \u00e0 ses comp\u00e9tences digitales fortes, \u00e0 son approche full-service et \u00e0 une strat\u00e9gie de croissance externe r\u00e9ussie.<\/p>\n\n\n\n

Apr\u00e8s un premier buy-out r\u00e9alis\u00e9 par D\u00e9borah Berger et soutenu par Trajan Capital en 2022, Bonum r\u00e9alise un nouvel MBO sponsoris\u00e9 par Florac \u2013 ainsi que Trajan qui r\u00e9investit \u2013 pour accompagner l’\u00e9quipe dans son ambitieux projet de d\u00e9veloppement. Bonum a pour objectif de poursuivre sa forte croissance organique et d’acc\u00e9l\u00e9rer son d\u00e9veloppement par de nouvelles acquisitions afin de renforcer le positionnement de leader de la collecte de fonds en Europe et d’augmenter sa part de march\u00e9 dans la communication engag\u00e9e (communication RSE, engagement des citoyens, etc.).<\/p>\n\n\n\n

Notre r\u00f4le<\/h2>\n\n\n\n

Investec a conseill\u00e9 Trajan et le management de Bonum sur l’ensemble de la transaction :<\/p>\n\n\n\n

    \n
  • d\u00e9finition de la strat\u00e9gie et du calendrier de l’op\u00e9ration,<\/li>\n\n\n\n
  • r\u00e9daction de l\u2019equity story,<\/li>\n\n\n\n
  • qualification des investisseurs les plus \u00e0 m\u00eame de valoriser le positionnement de Bonum et de soutenir son d\u00e9veloppement,<\/li>\n\n\n\n
  • organisation et ex\u00e9cution d’un processus de vente efficace et comp\u00e9titif, r\u00e9alisation d’une Lenders Education aupr\u00e8s des institutions financi\u00e8res (banques et dette priv\u00e9e).<\/li>\n<\/ul>\n\n\n\n
    \n

    \u00ab\u00a0Apr\u00e8s trois LBO men\u00e9s \u00e0 bien avec l\u2019\u00e9quipe Investec \u00e0 l\u2019achat et \u00e0 la vente en moins de 3 ans, nous pouvons largement t\u00e9moigner de l\u2019excellence continue de leur accompagnement dans ce type d\u2019op\u00e9ration. Leur finesse dans la compr\u00e9hension des enjeux tant financiers qu\u2019humains et leur capacit\u00e9 \u00e0 tenir compte des int\u00e9r\u00eats de toutes les parties ont \u00e0 chaque fois \u00e9t\u00e9 remarquables. Leur rigueur et leur engagement tout au long de chacun de ces processus (et ce \u00e0 tous les niveaux de s\u00e9niorit\u00e9) ont \u00e9t\u00e9 d\u00e9terminants dans le succ\u00e8s de ces op\u00e9rations.\u00a0\u00bb<\/em><\/p>\nTanguy Tauzinat<\/strong>
    Associ\u00e9 fondateur, Trajan Capital<\/cite><\/blockquote>\n\n\n\n

    \n

    \u00ab\u00a0Les \u00e9quipes de Investec nous ont accompagn\u00e9s dans ce processus avec un grand professionnalisme et ont \u00e9t\u00e9 tr\u00e8s disponibles pour rassurer l\u2019\u00e9quipe de management de Bonum lors des diff\u00e9rentes \u00e9tapes. Ce travail de fond et la confrontation aux diff\u00e9rents acqu\u00e9reurs potentiels nous ont permis d\u2019approfondir notre vision strat\u00e9gique pour la prochaine \u00e9tape de d\u00e9veloppement du groupe et de trouver le partenaire id\u00e9al pour le groupe pour le prochain tour. Les \u00e9changes avec Investec ont \u00e9t\u00e9 fluides et constructifs et l\u2019\u00e9quipe extr\u00eamement disponible et r\u00e9active \u00e0 nos c\u00f4t\u00e9s.\u00a0\u00bb<\/em><\/p>\nD\u00e9borah Berger<\/strong>
    CEO, Bonum Group<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Investec a conseill\u00e9 le MBO de Bonum, financ\u00e9 par Florac et Trajan Capital A propos du deal Bonum Group est…<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[16744],"sector":[3705,3697],"dealtype":[16633,3706,3718],"clienttype":[3720],"class_list":["post-47186","deals","type-deals","status-publish","hentry","dt-tmt-2","sector-business-services-fr","sector-fr-sector-expertise-tmt","dealtype-mbo-fr","dealtype-cession-fr","dealtype-debt-advisory-fr","clienttype-pe-fr"],"acf":[],"yoast_head":"\nMBO de Bonum Group | Investec Business Advisory<\/title>\n<meta name=\"description\" content=\"Investec Business Advisory MBO de Bonum Group\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBO de Bonum Group\" \/>\n<meta property=\"og:description\" content=\"Investec Business Advisory MBO de Bonum Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Investec Business Advisory\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T16:53:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/\",\"url\":\"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/\",\"name\":\"MBO de Bonum Group | Investec Business Advisory\",\"isPartOf\":{\"@id\":\"https:\/\/working.capitalmind.com\/fr\/#website\"},\"datePublished\":\"2024-10-14T10:24:33+00:00\",\"dateModified\":\"2024-10-17T16:53:20+00:00\",\"description\":\"Investec Business Advisory MBO de Bonum Group\",\"breadcrumb\":{\"@id\":\"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/working.capitalmind.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MBO de Bonum Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/working.capitalmind.com\/fr\/#website\",\"url\":\"https:\/\/working.capitalmind.com\/fr\/\",\"name\":\"Investec Business Advisory\",\"description\":\"Investec Business Advisory\",\"publisher\":{\"@id\":\"https:\/\/working.capitalmind.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/working.capitalmind.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/working.capitalmind.com\/fr\/#organization\",\"name\":\"Capitalmind Investec\",\"url\":\"https:\/\/working.capitalmind.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/working.capitalmind.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/01\/Logo_Investec_cmjn_6.jpg\",\"contentUrl\":\"https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/01\/Logo_Investec_cmjn_6.jpg\",\"width\":1120,\"height\":1121,\"caption\":\"Capitalmind Investec\"},\"image\":{\"@id\":\"https:\/\/working.capitalmind.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/capitalmind---corporate-finance-advisory\",\"https:\/\/www.youtube.com\/channel\/UC4bVt7iNejh8tGT6Qfa9R4w\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MBO de Bonum Group | Investec Business Advisory","description":"Investec Business Advisory MBO de Bonum Group","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"MBO de Bonum Group","og_description":"Investec Business Advisory MBO de Bonum Group","og_url":"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/","og_site_name":"Investec Business Advisory","article_modified_time":"2024-10-17T16:53:20+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/","url":"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/","name":"MBO de Bonum Group | Investec Business Advisory","isPartOf":{"@id":"https:\/\/working.capitalmind.com\/fr\/#website"},"datePublished":"2024-10-14T10:24:33+00:00","dateModified":"2024-10-17T16:53:20+00:00","description":"Investec Business Advisory MBO de Bonum Group","breadcrumb":{"@id":"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/working.capitalmind.com\/fr\/deals\/mbo-de-bonum-group\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/working.capitalmind.com\/fr\/"},{"@type":"ListItem","position":2,"name":"MBO de Bonum Group"}]},{"@type":"WebSite","@id":"https:\/\/working.capitalmind.com\/fr\/#website","url":"https:\/\/working.capitalmind.com\/fr\/","name":"Investec Business Advisory","description":"Investec Business Advisory","publisher":{"@id":"https:\/\/working.capitalmind.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/working.capitalmind.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/working.capitalmind.com\/fr\/#organization","name":"Capitalmind Investec","url":"https:\/\/working.capitalmind.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/working.capitalmind.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/01\/Logo_Investec_cmjn_6.jpg","contentUrl":"https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/01\/Logo_Investec_cmjn_6.jpg","width":1120,"height":1121,"caption":"Capitalmind Investec"},"image":{"@id":"https:\/\/working.capitalmind.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/capitalmind---corporate-finance-advisory","https:\/\/www.youtube.com\/channel\/UC4bVt7iNejh8tGT6Qfa9R4w"]}]}},"_links":{"self":[{"href":"https:\/\/working.capitalmind.com\/fr\/wp-json\/wp\/v2\/deals\/47186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/working.capitalmind.com\/fr\/wp-json\/wp\/v2\/deals"}],"about":[{"href":"https:\/\/working.capitalmind.com\/fr\/wp-json\/wp\/v2\/types\/deals"}],"wp:attachment":[{"href":"https:\/\/working.capitalmind.com\/fr\/wp-json\/wp\/v2\/media?parent=47186"}],"wp:term":[{"taxonomy":"dt","embeddable":true,"href":"https:\/\/working.capitalmind.com\/fr\/wp-json\/wp\/v2\/dt?post=47186"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/working.capitalmind.com\/fr\/wp-json\/wp\/v2\/sector?post=47186"},{"taxonomy":"dealtype","embeddable":true,"href":"https:\/\/working.capitalmind.com\/fr\/wp-json\/wp\/v2\/dealtype?post=47186"},{"taxonomy":"clienttype","embeddable":true,"href":"https:\/\/working.capitalmind.com\/fr\/wp-json\/wp\/v2\/clienttype?post=47186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}