{"id":5163,"date":"2018-09-04T19:16:11","date_gmt":"2018-09-04T17:16:11","guid":{"rendered":"https:\/\/staging.capitalmind.com\/deals\/sale-of-patisserie-michel-kremer-to-mademoiselle-desserts\/"},"modified":"2023-06-08T14:44:47","modified_gmt":"2023-06-08T12:44:47","slug":"patisserie-michel-kremer","status":"publish","type":"deals","link":"https:\/\/working.capitalmind.com\/fr\/deals\/patisserie-michel-kremer\/","title":{"rendered":"Cession de P\u00e2tisserie Michel Kremer \u00e0 Mademoiselle Desserts"},"content":{"rendered":"<h2>Notre r\u00f4le<\/h2>\n<p>Investec a assist\u00e9 la famille Kremer tout au long du processus de cession : de l\u2019identification des acqu\u00e9reurs potentiels fran\u00e7ais et internationaux, l\u2019approche de ces derniers pour tester leur app\u00e9tit, \u00e0 l\u2019organisation d\u2019un processus d\u2019ench\u00e8res comp\u00e9titif. Investec a supervis\u00e9 les travaux de VDD, pr\u00e9par\u00e9 la documentation marketing, pilot\u00e9 le processus d\u2019audit et assist\u00e9 la famille dans la n\u00e9gociation finale de la documentation juridique ainsi que dans le processus d\u2019information-consultation<\/p>\n<h2>Contexte de l&rsquo;op\u00e9ration<\/h2>\n<p>Fort de pr\u00e8s de 25 ans d&rsquo;exp\u00e9rience, Michel Kremer a d\u00e9velopp\u00e9 une gamme de 300 produits riche des savoir-faire p\u00e2tissiers iconiques fran\u00e7ais. P\u00e2tisserie Michel Kremer (PMK) vend ses produits \u00e0 des distributeurs, grossistes et grandes cha\u00eenes de distribution. Fond\u00e9e \u00e0 Argenton-sur-Creuse en 1994, la soci\u00e9t\u00e9 a progressivement agrandi et modernis\u00e9 son outil de production, et constitue aujourd\u2019hui un acteur majeur dans le paysage \u00e9conomique local. PMK emploie plus de 250 personnes et r\u00e9alise un chiffre d&rsquo;affaires de pr\u00e8s de 40 millions d&rsquo;euros.<\/p>\n<p>Mademoiselle Desserts, leader europ\u00e9en dans le domaine de la p\u00e2tisserie surgel\u00e9e premium, propose \u00e0 ses clients, depuis plus de 30 ans, une large gamme de produits de qualit\u00e9, essentiellement \u00e0 marque de distributeur. Le groupe compte 9 sites de production, 5 en France, 3 en Angleterre et 1 aux Pays-Bas et emploie 1 400 personnes.<\/p>\n<p>Didier Boudy, Pr\u00e9sident de Mademoiselle Desserts&nbsp;: \u00ab&nbsp;P\u00e2tisserie Michel Kremer et Mademoiselle Desserts partagent l\u2019essentiel de leurs valeurs fondatrices&nbsp;: qualit\u00e9 produit, innovation, service client, valeurs humaines. Nos gammes et savoir-faire se compl\u00e8tent id\u00e9alement. Pour les deux soci\u00e9t\u00e9s ce rapprochement semblait naturel et logique. Toute l\u2019\u00e9quipe Mademoiselle Desserts est heureuse et impatiente d\u2019accueillir l\u2019\u00e9quipe Kremer pour un beau projet de d\u00e9veloppement.&nbsp;\u00bb<\/p>\n<p>Michel Kremer, fondateur de la p\u00e2tisserie \u00e9ponyme&nbsp;: \u00ab Le projet propos\u00e9 par Mademoiselle Desserts m\u2019a sembl\u00e9 \u00eatre le plus pertinent vis-\u00e0-vis de la strat\u00e9gie de PMK. Je suis convaincu que ce nouvel actionnaire contribuera tr\u00e8s positivement au d\u00e9veloppement de l\u2019entreprise en France et \u00e0 l\u2019international tout en respectant notre culture et l\u2019ancrage local de la soci\u00e9t\u00e9&nbsp;\u00bb<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre r\u00f4le Investec a assist\u00e9 la famille Kremer tout au long du processus de cession : de l\u2019identification des acqu\u00e9reurs&#8230;<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[],"sector":[3732,3725],"dealtype":[3706],"clienttype":[3729,3699],"class_list":["post-5163","deals","type-deals","status-publish","hentry","sector-agroalimentaire-fr","sector-consumer-fr","dealtype-cession-fr","clienttype-entrepreneurs-fr","clienttype-mid-market-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cession de 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