{"id":5231,"date":"2017-12-31T07:20:56","date_gmt":"2017-12-31T06:20:56","guid":{"rendered":"https:\/\/staging.capitalmind.com\/deals\/sale-of-terrenas-and-axereals-consumer-distribution-activities-to-invivo-retail\/"},"modified":"2020-07-15T14:27:38","modified_gmt":"2020-07-15T12:27:38","slug":"sale-of-terrenas-and-axereals-consumer-distribution-activities-to-invivo-retail","status":"publish","type":"deals","link":"https:\/\/working.capitalmind.com\/fr\/deals\/sale-of-terrenas-and-axereals-consumer-distribution-activities-to-invivo-retail\/","title":{"rendered":"Cession de 90 magasins Gamm Vert"},"content":{"rendered":"<h2>Notre r\u00f4le<\/h2>\n<p>Investec est intervenu en tant que conseil du groupe Ax\u00e9r\u00e9al tout au long de cette op\u00e9ration de cession des activit\u00e9s de distribution grand public sous enseigne Gamm Vert \u00e0 InVivo Retail.<\/p>\n<p>Investec a accompagn\u00e9 une op\u00e9ration complexe et multiple alliant les probl\u00e9matiques li\u00e9es \u00e0 la cession d\u2019un parc d\u2019actifs non homog\u00e8nes et \u00e0 la composante immobili\u00e8re. L\u2019op\u00e9ration a n\u00e9cessit\u00e9 la coordination de nombreux interlocuteurs vari\u00e9s (acqu\u00e9reurs potentiels, conseils juridiques, notaires, fonci\u00e8res, experts immobiliers, conseils en fusions-acquisitions, etc.) pour en permettre l&rsquo;aboutissement dans de bonnes conditions.<\/p>\n<p>Investec a accompagn\u00e9 Ax\u00e9r\u00e9al tout au long de l\u2019op\u00e9ration\u00a0: analyse pr\u00e9liminaire du dossier, structuration de la transaction, pr\u00e9paration de la documentation financi\u00e8re et marketing, identification et prise de contacts avec les acqu\u00e9reurs potentiels, recherche d\u2019acteurs sp\u00e9cialis\u00e9s dans la reprise de biens immobiliers (fonci\u00e8res) pour faciliter le financement de l\u2019op\u00e9ration par l\u2019acqu\u00e9reur, coordination et animation du processus dans son ensemble, assistance aux n\u00e9gociations et \u00e0 la pr\u00e9paration de la sortie de groupe.<\/p>\n<h2>Contexte de l&rsquo;op\u00e9ration<\/h2>\n<p>La coop\u00e9rative agro-industrielle Ax\u00e9r\u00e9al a engag\u00e9 des r\u00e9flexions strat\u00e9giques sur son positionnement pour accompagner les mutations en cours du monde agricole. Le groupe souhaite ainsi se recentrer sur son c\u0153ur de m\u00e9tier : la fili\u00e8re c\u00e9r\u00e9ali\u00e8re.<\/p>\n<p>Le march\u00e9 de la vente d\u2019articles de jardin est globalement stable (croissance de 0,3% par an en moyenne depuis 2006) et repr\u00e9sentait en 2016 environ 7,8 milliards d\u2019euros en France. Ce march\u00e9 est \u00e9galement fortement saisonnier et de plus en plus concurrentiel. Les activit\u00e9s de distribution sp\u00e9cialis\u00e9es \u00e0 destination du grand public n\u00e9cessitent ainsi \u00e0 la fois des investissements importants et l\u2019obtention d\u2019une certaine taille critique pour \u00eatre p\u00e9rennis\u00e9es \u00e0 long terme.<\/p>\n<p>Du fait des nouvelles orientations strat\u00e9giques du groupe Ax\u00e9r\u00e9al, les moyens n\u00e9cessaires au d\u00e9veloppement des activit\u00e9s de distribution sp\u00e9cialis\u00e9e ne pourront pas \u00eatre d\u00e9ploy\u00e9s. Le groupe a ainsi d\u00e9cid\u00e9 de se s\u00e9parer de ces activit\u00e9s, comme l\u2019indique son Pr\u00e9sident, Jean-Fran\u00e7ois Loiseau\u00a0:<\/p>\n<p>\u00ab <em>Les jardineries \u00e9voluent sur un march\u00e9 mature et de plus tr\u00e8s concurrenc\u00e9. Pour optimiser les co\u00fbts, faire jouer les synergies et innover en permanence, la taille d\u2019un r\u00e9seau r\u00e9gional s\u2019av\u00e8re insuffisante. La cession de nos 46 points de vente \u00e0 InVivo Retail permettra de p\u00e9renniser ce r\u00e9seau qui contribue \u00e0 l\u2019\u00e9conomie de nos territoires et de porter tous nos efforts sur notre c\u0153ur de m\u00e9tiers, la fili\u00e8re c\u00e9r\u00e9ali\u00e8re du client \u00e0 la semence. <\/em>\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre r\u00f4le Investec est intervenu en tant que conseil du groupe Ax\u00e9r\u00e9al tout au long de cette op\u00e9ration de cession&#8230;<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[3748,3766],"sector":[3732,3725],"dealtype":[3721,3706],"clienttype":[3733],"class_list":["post-5231","deals","type-deals","status-publish","hentry","dt-carve-out-fr","dt-landmark-deal-fr","sector-agroalimentaire-fr","sector-consumer-fr","dealtype-carve-out-fr","dealtype-cession-fr","clienttype-grands-groupes-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v26.2) 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