{"id":5279,"date":"2017-07-30T07:20:56","date_gmt":"2017-07-30T05:20:56","guid":{"rendered":"https:\/\/staging.capitalmind.com\/deals\/sale-of-pecheur-com-to-centre-france\/"},"modified":"2020-02-06T15:14:42","modified_gmt":"2020-02-06T14:14:42","slug":"sale-of-pecheur-com-to-centre-france","status":"publish","type":"deals","link":"https:\/\/working.capitalmind.com\/fr\/deals\/sale-of-pecheur-com-to-centre-france\/","title":{"rendered":"Decathlon c\u00e8de Pecheur.com"},"content":{"rendered":"

Notre r\u00f4le<\/h2>\n

Investec a accompagn\u00e9 DECATHLON tout au long du processus de cession : pr\u00e9paration de la sortie de groupe, recherche et s\u00e9lection des acqu\u00e9reurs strat\u00e9giques, coordination du processus et n\u00e9gociation de l’ensemble des conditions de l’op\u00e9ration avec l’acqu\u00e9reur et de la documentation juridique.<\/p>\n

Gr\u00e2ce \u00e0 cette op\u00e9ration, Investec poursuit le renforcement de son expertise dans la cession d\u2019acteurs leaders du e-commerce en forte croissance.<\/p>\n

Contexte de l’op\u00e9ration<\/h2>\n

Fond\u00e9 en 2004, Pecheur.com est le 1er site de E-Commerce d\u00e9di\u00e9 \u00e0 la p\u00eache en France. Il r\u00e9alise un chiffre d\u2019affaires de pr\u00e8s de 20 millions d\u2019euros et propose plus de 170 000 r\u00e9f\u00e9rences d\u00e9di\u00e9es aux amoureux de l\u2019halieutique.<\/p>\n

Decathlon, qui avait r\u00e9alis\u00e9 l\u2019acquisition du site internet en 2011, vient de finaliser la cession de la totalit\u00e9 de ses parts au Groupe Centre France. Le leader mondial de la conception et de la distribution d\u2019articles de sport souhaite en effet se focaliser aujourd\u2019hui sur le d\u00e9veloppement de son r\u00e9seau propre de distribution dans le monde.<\/p>\n

Le Groupe Centre France, cr\u00e9\u00e9 en 1919, est un groupe de presse et de communication multim\u00e9dia \u00e9voluant dans les domaines de la presse, de la r\u00e9gie publicitaire, de l\u2019audiovisuel, de l\u2019\u00e9v\u00e8nementiel, de l\u2019\u00e9dition et de la formation. Le groupe Auvergnat entend, par cette nouvelle acquisition, acc\u00e9l\u00e9rer son d\u00e9veloppement digital, construire des synergies strat\u00e9giques et op\u00e9rationnelles en mati\u00e8re de e-commerce et de data, tout en renfor\u00e7ant son ancrage territorial.<\/p>\n","protected":false},"excerpt":{"rendered":"

Notre r\u00f4le Investec a accompagn\u00e9 DECATHLON tout au long du processus de cession : pr\u00e9paration de la sortie de groupe,…<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[3748,3750,3766],"sector":[3725,3697],"dealtype":[3721,3706],"clienttype":[3733],"class_list":["post-5279","deals","type-deals","status-publish","hentry","dt-carve-out-fr","dt-family-owned-client-fr","dt-landmark-deal-fr","sector-consumer-fr","sector-fr-sector-expertise-tmt","dealtype-carve-out-fr","dealtype-cession-fr","clienttype-grands-groupes-fr"],"acf":[],"yoast_head":"\nDecathlon c\u00e8de Pecheur.com | Investec Business Advisory<\/title>\n<meta name=\"description\" content=\"Investec advised Decathlon on the disposal of Pecheur.com, e-commerce leader for fishing in France, to Centre France (a multimedia group)\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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