{"id":30277,"date":"2022-02-21T10:47:54","date_gmt":"2022-02-21T09:47:54","guid":{"rendered":"https:\/\/staging.capitalmind.com\/deals\/mbi-van-adfinitas-group\/"},"modified":"2022-02-23T13:08:38","modified_gmt":"2022-02-23T12:08:38","slug":"mbi-van-adfinitas-group","status":"publish","type":"deals","link":"https:\/\/working.capitalmind.com\/nl\/deals\/mbi-van-adfinitas-group\/","title":{"rendered":"MBI van Adfinitas group"},"content":{"rendered":"

Over de MBI van Adfinitas group<\/h2>\n

Adfinitas Group, opgericht in 2000, is een toonaangevend data-driven agency gericht op ‘Social Good’. De groep helpt non-profitorganisaties, NGO’s en stichtingen bij het werven van fondsen, (online) marketing en algemene strategie\u00ebn. Het biedt ook sponsoring en skill-based consultancy op vrijwillige basis, evenals telemarketingdiensten voor liefdadigheidsinstellingen.<\/p>\n

Doordat het bedrijf gedreven wordt door innovatie, onderscheidt Adfinitas zich dankzij unieke digitale en data-expertise (qualified traffic generation, SEO\/SEA, native advertising, LTV-optimalisatie, marketing automatisering expertise, in-house trading desk etc.), sterke bedrijfscultuur en en\/intrapreneurship geest.<\/p>\n

De MBI van Adfinitas wordt ondersteund door Trajan Capital, dat de meerderheidsaandeelhouder wordt naast de oprichters, het management en D\u00e9borah Berger (de CEO van de nieuwe groep). Deze transactie heeft tot doel om de exit van de oprichters te structureren en de volgende ontwikkelingsfase voor Adfinitas Group voor te bereiden.<\/p>\n

Trajan werd in 2018 opgericht door twee voormalige directeuren van Edmond de Rothschild Investment Partners en is gespecialiseerd in Growth Equity en Management Buyouts voor het Franse MKB in de volgende groeifase. Hun propositie houdt ook de aanstelling van een manager in (D\u00e9borah Berger in deze transactie).<\/p>\n

Onze rol als M&A advsieur<\/h2>\n

Investec heeft de aandeelhouders van de Adfinitas-groep geadviseerd gedurende het hele transactieproces: adviseren over exit-opties en tijdschema voorafgaand aan de start van het proces, het defini\u00ebren van dealstrategie, het vormgeven van de equity story, het identificeren van investeerders die het meest waarschijnlijk de positionering van Adfinitas waarderen en het begeleiden van de managementovergang, het organiseren van gesprekken met de investeerders, het voeren van de onderhandelingen en het begeleiden van het proces tot en met de closing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over de MBI van Adfinitas group Adfinitas Group, opgericht in 2000, is een toonaangevend data-driven agency gericht op ‘Social Good’….<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[],"sector":[3694],"dealtype":[3704,3716],"clienttype":[3728],"class_list":["post-30277","deals","type-deals","status-publish","hentry","sector-tmt-nl","dealtype-bedrijf-verkopen-nl","dealtype-mbo-nl","clienttype-founders-ondernemers-nl"],"acf":[],"yoast_head":"\nMBI van Adfinitas group | Investec Business Advisory<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBI van Adfinitas group\" \/>\n<meta property=\"og:description\" content=\"Over de MBI van Adfinitas group Adfinitas Group, opgericht in 2000, is een toonaangevend data-driven agency gericht op ‘Social Good’....\" 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