{"id":47270,"date":"2024-10-14T12:24:33","date_gmt":"2024-10-14T10:24:33","guid":{"rendered":"https:\/\/capitalmind.com\/deals\/mbo-of-bonum-group\/"},"modified":"2024-10-21T17:29:28","modified_gmt":"2024-10-21T15:29:28","slug":"mbo-van-bonum-group","status":"publish","type":"deals","link":"https:\/\/working.capitalmind.com\/nl\/deals\/mbo-van-bonum-group\/","title":{"rendered":"MBO van Bonum Groep"},"content":{"rendered":"\n

Investec adviseerde bij de MBO van Bonum Group, gesponsord door Florac en Trajan Capital<\/strong><\/p>\n\n\n\n

Over de deal<\/h2>\n\n\n\n

Bonum Group is een datagestuurd marketing- en communicatieplatform dat doelgerichte diensten levert aan non-profitorganisaties, overheidsinstellingen en particuliere bedrijven in Frankrijk, Duitsland, Belgi\u00eb en Oostenrijk. Bonum heeft de afgelopen jaren een aanzienlijke groei doorgemaakt, dankzij haar scherpe digitale vaardigheden, haar full-service aanpak en een succesvolle externe groeistrategie.<\/p>\n\n\n\n

Na een eerste buy-out geleid door D\u00e9borah Berger en ondersteund door Trajan Capital in 2022, ondergaat Bonum een nieuwe MBO gesponsord door Florac – en Trajan die herinvesteert – om het team te ondersteunen in zijn ambitieuze groeiproject. Bonum wil zijn sterke organische groei voortzetten en de ontwikkeling versnellen door nieuwe acquisities om zijn leiderschap in fondsenwerving in Europa te versterken en zijn marktaandeel in doelgerichte communicatie (MVO-communicatie, mobilisatie van burgers, enz.) te vergroten.<\/p>\n\n\n\n

Onze rol als M&A adviseur<\/h2>\n\n\n\n

Investec adviseerde Trajan en het management van Bonum bij het hele transactieproject:<\/p>\n\n\n\n

    \n
  • het defini\u00ebren van de dealtactiek en tijdlijn,<\/li>\n\n\n\n
  • het ontwerpen van een solide aandelenverhaal,<\/li>\n\n\n\n
  • het kwalificeren van relevante investeerders om de positionering van Bonum te waarderen en de ontwikkeling ervan te ondersteunen,<\/li>\n\n\n\n
  • het organiseren en uitvoeren van een effici\u00ebnt, competitief biedingsproces,<\/li>\n\n\n\n
  • het organiseren van een Lenders Education met financieringsinstellingen (banken en private debt).<\/li>\n<\/ul>\n\n\n\n
    \n

    \u201cNa het voltooien van drie succesvolle LBO’s in minder dan drie jaar met het Investec team, kunnen we getuigen van de uitmuntendheid van hun voortdurende ondersteuning bij dit soort transacties.<\/em> Hun vermogen om zowel de financi\u00eble als de menselijke aspecten te begrijpen, evenals hun vermogen om de belangen van alle betrokken partijen in overweging te nemen, was elke keer opmerkelijk.<\/em> Hun grondigheid en toewijding in elke fase van het proces, op alle niveaus van senioriteit, hebben bijgedragen aan het succes van deze transacties<\/em>.\u201d<\/p>\nTanguy Tauzinat<\/strong>
    Co-founder, Trajan Capital<\/cite><\/blockquote>\n\n\n\n

    \n

    “Investec heeft ons in dit proces met grote professionaliteit bijgestaan en was in elke fase zeer behulpzaam om het managementteam van Bonum gerust te stellen.<\/em> Dit grondige werk en de confrontatie met verschillende potenti\u00eble kopers stelden ons in staat om onze strategische visie te ontwikkelen voor de volgende ontwikkelingsfase van de groep en om de ideale partner te vinden voor de volgende ronde.<\/em> De communicatie met Investec verliep soepel en constructief, en het team was uitstekend beschikbaar en speelde in op onze behoeften.<\/em>“<\/p>\nD\u00e9borah Berger<\/strong>
    CEO, Bonum Group<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Investec adviseerde bij de MBO van Bonum Group, gesponsord door Florac en Trajan Capital Over de deal Bonum Group is…<\/p>\n","protected":false},"featured_media":0,"template":"","dt":[16905],"sector":[3694,3703],"dealtype":[3704,3716,3715],"clienttype":[3717],"class_list":["post-47270","deals","type-deals","status-publish","hentry","dt-tmt-nl","sector-tmt-nl","sector-zakelijke-dienstverlening-nl","dealtype-bedrijf-verkopen-nl","dealtype-mbo-nl","dealtype-financieringsadvies-nl","clienttype-financial-investors-nl"],"acf":[],"yoast_head":"\nMBO van Bonum Groep | Investec Business Advisory<\/title>\n<meta name=\"description\" content=\"Investec Business Advisory MBO van Bonum Groep\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBO van Bonum Groep\" \/>\n<meta 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