{"id":19684,"date":"2020-02-27T18:13:41","date_gmt":"2020-02-27T17:13:41","guid":{"rendered":"https:\/\/staging.capitalmind.com\/pernod-ricard\/"},"modified":"2024-05-24T16:13:21","modified_gmt":"2024-05-24T14:13:21","slug":"pernod-ricard","status":"publish","type":"post","link":"https:\/\/working.capitalmind.com\/nl\/pernod-ricard\/","title":{"rendered":"Pernod Ricard becomes a serial acquirer in high-end brands\u2026"},"content":{"rendered":"<div class=\"reader-article-content\" dir=\"ltr\">\n<p>The French wine &amp; spirits group made six key acquisitions in 2019, designed to strengthen its premium brands portfolio.<\/p>\n<p>The premium segment of the Alcoholic Beverages market is forecast to grow at c. 5% CAGR between 2019 and 2023, compared to just 0.4% for \u2018standard-and-below\u2019 spirits over the same period.*<\/p>\n<p><em>\u201c<\/em>The acquisition strategy is leveraging booming categories and reinforcing must-win, key strategic markets,<em>\u201d<\/em> explains Pernod Ricard\u2019s CEO Alexandre Ricard, who has made the group one of the most acquisitive in the industry.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17539 alignleft\" src=\"https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/02\/alexricard-487x600.jpg\" alt=\"\" width=\"321\" height=\"395\" srcset=\"https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/02\/alexricard-487x600.jpg 487w, https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/02\/alexricard.jpg 511w\" sizes=\"auto, (max-width: 321px) 100vw, 321px\" \/>When Alexandre Ricard became CEO of Pernod Ricard in 2015, the world\u2019s second largest wines &amp; spirits group was experiencing sluggish sales and the stock price was flatlining. Since then, the group\u2019s sales have increased by c. 25% (FY19 rev: \u20ac9.2bn) and the stock price by c. 60%.<\/p>\n<p><strong>His thoughts on the premiumization trend: <\/strong><\/p>\n<p>\u201cI think premiumisation is here to stay and is still by far a big value creation lever. People are trading up to higher quality brands all over the world, led by the US. People always aspire to \u2018better\u2019 and that is the story of civilisation\u2026That is the area we want to play in. We do not see any strategic interest in the trade down part (standard and value-for-money segments). We like selling premium products that have a story.\u201d<\/p>\n<p><strong>And on organic &amp; external growth: <\/strong><\/p>\n<p>\u201cLast year, for the first time, more than half of the world\u2019s population had enough disposable income to be categorized as middle class. By 2030, there will be 2 billion more middle-class people in this world\u2026People are drinking less but drinking better \u2013 and we expect the premiumization of our brands, our strong position in luxury spirits, to be one of the factors accelerating our growth.\u201d<\/p>\n<p>\u201cFrom an M&amp;A point of view, our strategy is clear and simple. Number one is to leverage dynamic categories. The gin and whisky categories and bourbon in particular. It drove us to do Smooth Ambler [acquired in 2017], TX Whiskey [acquired Firestone &amp; Robertson Distilling Co in 2019], Rabbit Hole [acquired in 2019], and Castle Brands [acquired in 2019]\u2026Some of these US whiskey brands are designed to stay regional, others to be national, and of course travel retail will be an opportunity for some of these to go beyond the US market\u2026Where we see \u2018demand spaces\u2019 that we are not in, and believe we ought to be in, we will look to new products, bolt-on acquisitions or partnerships where the entrepreneur who created this new brand is still driving the business. This is what we have done with Smooth Ambler bourbon and artisanal mezcal producer Del Maguey Single Village\u2026\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-17544 aligncenter\" src=\"https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/02\/Acquisitions-800x395.png\" alt=\"\" width=\"800\" height=\"395\" srcset=\"https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/02\/Acquisitions-800x395.png 800w, https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/02\/Acquisitions-1024x505.png 1024w, https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/02\/Acquisitions-768x379.png 768w, https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/02\/Acquisitions-1536x758.png 1536w, https:\/\/working.capitalmind.com\/wp-content\/uploads\/2020\/02\/Acquisitions.png 1597w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The French wine &amp; spirits group made six key acquisitions in 2019, designed to strengthen its premium brands portfolio. The&#8230;<\/p>\n","protected":false},"author":13,"featured_media":17536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3799],"tags":[],"news-event-type":[],"dealtype":[],"class_list":["post-19684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sector-en-product-nieuws-nl","ps-consumer-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pernod Ricard becomes a serial acquirer in high-end brands\u2026 | Investec Business Advisory<\/title>\n<meta name=\"description\" content=\"Pernod Ricard,t he French wine &amp; spirits group made six key acquisitions in 2019, designed to strengthen its premium brands portfolio.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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