{"id":43286,"date":"2023-12-06T13:49:56","date_gmt":"2023-12-06T12:49:56","guid":{"rendered":"https:\/\/capitalmind.com\/mergers-in-motion-unravelling-the-digital-agency-ma-landscape\/"},"modified":"2023-12-11T16:19:43","modified_gmt":"2023-12-11T15:19:43","slug":"mergers-in-motion-unravelling-the-digital-agency-ma-landscape","status":"publish","type":"post","link":"https:\/\/working.capitalmind.com\/nl\/mergers-in-motion-unravelling-the-digital-agency-ma-landscape\/","title":{"rendered":"Overnames in beweging: Het M&A landschap van Digital agencies in de Benelux"},"content":{"rendered":"\n

De M&A markt voor digital agencies wordt steeds mondialer, met alsmaar meer aantrekkingskracht van private equity-kopers. Als we kijken naar het type kopers, zien we dat de meerderheid van de gekochte bedrijven (56% in 2022) wordt overgenomen door strategische kopers die gebacked worden door private equity.<\/strong><\/p>\n\n\n\n

De consolidatie is sterk in de Benelux-markt voor digital agencies, waarbij iO (24 overnames) en Happy Horizon (23 overnames) opvallen in het aantal totale overnames in de Benelux (gevolgd door Ace en 4NG met elk ~10 overnames). Alle platforms verschillen in aspecten zoals klantfocus, integratie, merkstrategie en dealstructuur voor overnames. Geschatte grootte van de top 5 platforms die actief zijn in de Benelux (werknemers globaal):<\/p>\n\n\n\n

MediaMonks (gebacked door S4 Capital, VK) \u2013 7.500 werknemers
DEPT (gebacked door The Carlyle Group, VS) \u2013 4.000 werknemers
iO (gebacked door Waterland, BE) \u2013 2.200 werknemers
Happy Horizon (gebacked door MG Partners, NL) \u2013 850 werknemers
4NG (gebacked door NPM Capital, NL) \u2013 460 werknemers<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Neem voor meer informatie en ons volledige rapport Digital Agency 2023 contact op met <\/a>Ron Belt<\/a><\/strong> of Maurits Odekerken<\/a>.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

De M&A markt voor digital agencies wordt steeds mondialer, met alsmaar meer aantrekkingskracht van private equity-kopers. Als we kijken naar…<\/p>\n","protected":false},"author":55,"featured_media":43218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3799],"tags":[],"news-event-type":[],"dealtype":[],"class_list":["post-43286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sector-en-product-nieuws-nl"],"acf":[],"yoast_head":"\nOvernames in beweging: Het M&A landschap van Digital agencies in de Benelux | Investec Business Advisory<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overnames in beweging: Het M&A landschap van Digital agencies in de Benelux\" \/>\n<meta property=\"og:description\" content=\"De M&A markt voor digital agencies wordt steeds mondialer, met alsmaar meer aantrekkingskracht van private equity-kopers. 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